MAL13029 DATE: 25.05.2013
NAME: BENJAMIN MING FRANCIS
PROGRAM: PGSM - IEMBA
SUBJECT: MKT600 MARKETING
SUBJECT: ASSIGNMENT 1
LECTURER NAME: MR BRIAN TAN
DATE: 25.05.2013
WORD COUNT: Aprox. 2424 words
TABLE OF CONTENTS
PAGE
1.0 INTRODUCTION 3
2.0 PART ONE 4 - 10
3.0 PART TWO 11 - 13
4.0 CONCLUSION 14
REFERENCES AND BIBLIOGRAPHY 15, 16
INTRODUCTION
Select a product or service which you are familiar with to be brought in to a particular country or region.
The chosen product here shall be the famous iPhone smartphone by Apple Inc., regardless of its generations, that has been officially brought into Malaysia initially by Maxis in 2009 (Maxis, 2013). Apple has been a world famous technological leader when it comes to the introduction of all those game changing gadgets in the area of computer, portable music players, tablets and smartphones running under Apple's own iOs operating system (United States Securities and Exchange Commission, 2011).
Romantic sunset at the beach in Malaysia
cars parking at night in malaysia
The bottom (base) of in Apple iPhone (original).Maxis, on the other hand, has been one of Malaysia's leading telecommunications service provider that has been bridging its separated customers closer through of its messaging, voice calls and cellular data technologies (Maxis, 2013).
2.0 PART ONE
2.1 Describe and analyse the product and its potential by using micro and macro environmental analysis of the company.
Environmental Analysis
Micro
For the micro analysis, the SWOT analysis shall be employed.
Strengths
One of iPhone's strengths lies at its ability to create a seamless ecosystem with other Apple products such as the iPad and Mac computers through the iCloud technology by enabling seamless shared contents to be available to all the different Apple devices that a user can own (Parker, 2011). This has managed to give the iPhone an edge over other the smartphones in the Malaysian market as it gives those users who own multiple...