Pizza Hut Malaysia E-Marketing

Essay by mqiu90University, Bachelor'sA+, December 2011

download word file, 17 pages 0.0

BM012-3-2-EMKT � � PAGE \* MERGEFORMAT �1�


In 1958 Frank and Dan Karney open the first Pizza Hut in Wichita, Kansas. In 1972 there were 1000 Pizza Hut restaurants throughout the USA. Then in 1973 Pizza Hut went international. Later on, in 1977 PepsiCo buys Pizza Hut, with 3,000 U.S. units. In 1989 the Pizza Hut Jobs Plus program expands Nationwide to employ more than 10,000 individuals with physical and developmental disabilities. The Jobs Plus program is recognized as the largest corporate initiative of its kind in the food service industry. On October 6, 1997, Tricon Global Restaurants, Inc. was formed as a result of a spin-off from PepsiCo Inc. of the three restaurant concepts - Pizza Hut, KFC, and Taco Bell. Pizza Hut launches "Totally New Pizzas", a quality initiative putting sliced, fresh vegetables and meatier meat toppings on pizzas.

Part I. Situation Analysis

4 P's


Special offers such as Hot Chunky Loaded Pair Deal, 2 regular pizzas for RM 35 only (instead of RM42), +Hot Add On (garlic bread, oven baked wings, soup-of-the-day), or Pizza Hut New Take Away Viva Pizza (3 regular pizza's for RM33 ONLY)

Season's promotion - Golden Fortune Cheesy Crown (for Chinese New Year)

Each variety is grouped on different tastes

Delivering from hot oven in boxes to save its freshness


Low price for combo meals and expensive for just one

Special offers ( when order online, get some extra free product)


Special coupon (When customer orders Pizza Hut pizzas or other items for either delivery or for takeout, the restaurant will usually place a sheet of coupons on top of the box or package. They can save these coupons for use with future orders)

Door to door brochures to capture more customers

Marketing techniques


More accessible to...