Poetry in Advertisement

Essay by emzec37College, UndergraduateA, March 2005

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Zadina Corporation

620 Huntington Avenue

Boston, MA 02115

(401) 374 4866

February 6, 2005

KaBloom, Ltd.

200 Wildwood Avenue

Woburn, MA 01801-2031

Beauty Straight From Nature

To Whom It May Concern:

I am an advertising representative from Zadina Corp. and have produced a brilliant idea for a new ad campaign for KaBloom, Ltd. It is our goal here to inspire, create, and produce exciting new advertisement ideas for your company to grow and expand to its fullest potential. Keeping that in mind, we here at Zadina Corp. have taken a fresh and innovative turn for the best for your new advertisement campaign. Our proposition is to take the simple, yet quite inspiring, poetic influence of William Carlos Williams and turn it into a radiant advertisement that is not only stimulating, but profitable and beneficial to your consumer market as well. "The Act", written by William Carlos Williams, will captivate KaBloom's audience and draw them into considering, and then finally purchasing, your full range of KaBloom products.

Williams writes,

There were the roses, in the rain.

Don't cut them, I pleaded.

They won't last, she said.

But they're so beautiful

Where they are.

Agh, we were all beautiful once, she said.

And cut them and gave them to me

In my hand. (1-8)

In Williams's poem, you can just simply picture a scene. Imagine the most beautiful roses growing together glistening with the slightest bit of rainwater that has just previously fallen. There is a woman about to cut these roses from their picturesque natural environment. Another person, watching in complete dismay, begs the first woman not to cut the roses solely based on their true beauty in where they are. The woman, just before she cuts them, reply's with "Agh, we were all beautiful once." (6), and continues to...