The Power-Maxx Marketing Plan

Essay by JolenemmCollege, UndergraduateA+, September 2007

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Power-Maxx Marketing Plan � PAGE \* MERGEFORMAT �1�

The Power-Maxx Marketing Plan

Robi James, Tonya Standerfer, Michael Vaccaro, Jolene Williams

University Of Phoenix

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The Power-Maxx Marketing Plan

Executive Summary

Power-Mass is a company with the corporate office located in Boise, Idaho, a manufacturing facility in the Golf Region, and five distribution centers strategically located throughout the United States. Power-Mass specializes in the production of methanol (methyl alcohol) fuel cartridges for the emerging hydrogen micro-fuel cell market. The company works with partners such as Methanex (who supplies the methanol) and the consortium of manufacturers of hydrogen micro-cell batteries such as Motorola, Nokia, IBM, and Toshiba to bring the promise of this new technology to end users. By focusing on the production and distribution of fuel cartridges for these devices, Power-Mass has helped to create the industry standards, which will allow the manufacturers to move forward with the production of these devices.

Since the nature of this type of fuel for micro-cells is considered a flammable liquid, Power-Mass is active in lobbying regulatory agencies such as the Department of Transportation (DOT), the Federal Aviation Administration (FAA), and the U.S. Department of Homeland Security, to establish Power-Mass's safety controls as an industry standard. This will allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new level of long-term performance to the consumer users of portable electronic devices.

Bringing any new product to consumers is a challenge. Our company, Power-Mass, is in the unique position of being in the forefront of the birth of a product so new that it has the potential to change the marketplace. This marketing plan addresses the opportunities and the risks involved in making this transition. The following document will provide a description of our company's...