Prepare the detailed notes for a talk on the aims of marketing communications and sales process.

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Daryl Farrugia - Group 2 Topic 8 - Second Year

As a leading marketing consultant you have been invited to give a 30 minute talk to university junior college science students in their final year about the aims of marketing communications and sales process. You are to prepare the detailed notes for such a talk.

Subject for Talk

The aims of marketing communications and the Sales Process.

Notes Prepared by

Mr Farrugia, Marketing Consultant

Target Audience

Second Year University Junior College science students

Learning Objectives

Students attending this talk should have a better view on the aims of marketing communications, and on the selling process a salesperson follows.


Monday 16th 2006


09.30 am


30 minutes: 9.30 to 10.00


Junior College Conference Room


Good Morning. I would like to start by thanking your principal, Mr Muscat, for inviting me to give this talk. I accepted his offer with my greatest pleasure.

As Mr Muscat correctly said, I am Mr Daryl Farrugia and I work as a marketing consultant for Methodical Ltd. Our company is a SME i.e. a Small to Medium Enterprise, and it employs about 280 people.

Today I am here to give you a talk about two important elements of marketing which are the aims of marketing communications and the sales process. By the end of this talk, you should be able to have a clearer image of these two elements.

Marketing Communications

In actual fact, one refers to marketing communications as Integrated Marketing Communications or IMC, although in the past they were called promotions. IMC is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

A company's marketing communications mix, also known as...