Primary and Secondary data collected relevant To the marketing strategy. Marketing Unit 3 E2

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Primary and Secondary data collected relevant

To the marketing strategy.

Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the market and decide what the best strategies are and how they should be used for those consumers being targeted.

The marketing strategy that a business uses must reflect the objectives of the business as a whole. They must also set strategies on how to promote a product better than competitors.

I was the one who typed up the questionnaire for the group to carry out. The data was collected from all the group members who paired up and collected data. Data was collected from pupils in year7-to-pupils in year 13. However; only 20 pupils were questioned from each year group.

This included ten males and ten females. The total number of pupils questioned was:

Year 7 8 9 10 11 12 13 Total

20 20 20 20 20 20 20 20x7= 140

I will now analyse the data collected from year 7-13 pupils for each questioned that was asked:

If you refer to the 1st pie chart it shows you that an equal number of pupils both female and male were asked to complete our questionnaires.

The next question asked was 'Would you be willing to purchase accessories?' the answers the pupils could choose from were optional either yes or no. Out of 140 pupils, 120 answered yes and 20 answered no. This shows me that the majority of pupils would be willing to purchase accessories from our stall. For the results: refer to the second chart.

We linked our questions when producing the questionnaire. The third question asked was:...