Problem Solution: Best Snacks Inc. Creativity, Innovation, and Organizational Design

Essay by rlundayUniversity, Master's July 2010

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Problem Solution: Best Snacks Inc.

Creativity, Innovation, and Organizational Design �

Problem Solution: Best Snacks Inc.

Best Snacks Inc. has set a goal to be a leader in the snack food industry, to reach this goal, they will be faced with restructuring in how they develop new products, economic demands and their customers. Within this restructuring, several options and plans are available to make this happen.

Describe the Situation

Issue and Opportunity Identification

Best Snacks sales are on a steady decline, they are looking to change so they can continue to compete and prosper in the snack food industry. Elizabeth Fairchild is looking to help the company to become more innovative in developing new products, to expand their consumer base and markets, while increasing profits. In order for communications to improve between the executive team and employees, Best Snacks has implemented a plan to include all executive team members in strategy planning and decision-making processes and get the information out to the employees right away.

According to McShane and Von Glinow (2004, p. 324), "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making."

Stakeholder Perspectives/Ethical Dilemmas

Each stakeholder has their own belief and values when it comes to the welfare of the company. The shareholders, customers, employees, and Executive Management Team are willing to invest a substantial amount of interest to accomplish the success of the company. The Executive Management Team and the stakeholders want to make sure their main interest is the history of Best Snack's market shares, operating profit, innovation, stock performance, profitability, and return of investment will continue in the manner of...