Proposal for setting up an e-business as an extension from an existing Business. The Proposal is for an Online Car Hire Booking System.

Essay by kingusmanUniversity, Bachelor's April 2004

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CONTENTS                                         PAGE NO

1.0         Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2.0         Analysis of Current Situation. . . . . . . . . . . . . . . .        ÂÂ

3.0         Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

        3.1 Target Audience . . . . . . . . . . . . . . . . . . . . . . .

        3.2 Growth Opportunities . . . . . . . . .. . . . . . . . . . .

       ÂÂ

4.0         Business Model . .

. . . . . . . . . . . . . . . . . . . . . . . . .

4.1 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

        4.2 Sales & Marketing . . . . . . . . .. . . . . . . . . . . . .

        4.2.1 Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

        4.2.2 Marketing . . . . . . . . . . . . . . . . . . . . . . . . . .

5.0         Technology . . . . . . . .