Public Relations

Essay by golf_steveUniversity, Bachelor'sA, December 2007

download word file, 5 pages 3.0

Developing a series of public relations strategies for a specific company will usually require a visit to the company's overall marketing objectives as well as its strengths and weaknesses. Generally speaking, while most organizations are usually solid companies with good values, many people remain who have not heard of the company or its products. Therefore, the public relations objectives must remain consistent with the overall objective, which is to increase brand awareness to maximize current customers and identify new ones.

As its name implies, public relations plays an integral role in building relationships. That is especially important for brand new companies as they strive to retain existing customers and at the same time tries to capture new ones. Public relations also provides opportunities for low-cost marketing - via methods such as issued press releases and earned media - which is also extremely beneficial for fledgling companies with a small operating budget, budgets that are always considerably lower than that of its large, corporate competitors.

I discovered a bit of history about public relations in our "read me first" section of week one that I thought would be interesting to include as part of the definition of public relations in the paper. In 1988, in an attempt to develop a simple definition for public relations, the governing body of the Public Relations Society of America (PRSA) formally adopted a definition of public relations which has become the most accepted and widely used: "Public relations helps an organization and its publics adapt mutually to each other." (Carls, 2007)I believe that any company's name, profits and its sustainability will hinge on the efforts that its public relations department uses to support the company's sight picture and marketing strategies. Public relations personnel work as sponsors for the company and they construct and cultivate great...