Public relations

Essay by krikaUniversity, Bachelor'sB+, September 2008

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Public relations are defined by several marketing dictionaries as being any form of communication that is primarily directed toward gaining public understanding and acceptance. In addition, it is suggested that it tends to deal with issues rather than specifically with products or services. The purpose of this paper is to examine public relation and the definitions which it symbolizes in relation to several organizations. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Some would argue that public relations communications are placed in this manner, because they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for. The practice of Public Relation is used to build rapport with the various publics a company, individual, or organization may have (i.e., employees, customers, stockholders, voters, competitors, or the general population).

Publicity releases, employee-training seminars, and house organs are examples of instruments used in public relations.

Public relation, also known as PR, and refers to managing an organization's image that will either maintain or create a positive representation. Public relations include ongoing activities to ensure the overall company has a strong public image. Public relations activities and help the public to understand the company and its products. Often, public relations are conducted through the media that is, newspapers, television, magazines, etc. As noted above, public relations are often considered as one of the primary activities included in promotions.

The role PR plays in an organization as stated previously varies by depending on the specialty. It is important to understand that all businesses; not for profits, government, foundations, hospital, schools, religious institutions, use PR in different ways, because of the variety in the industry. However, one principle is the same across...