Public Relations and Society

Essay by katt332University, Master'sA+, September 2004

download word file, 6 pages 5.0

Public Relations and Society

Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client's image in its business strategies and daily actions. Public relations are practiced by a department in a company, an organization, or as a public relations professional firm. It serves to shape the best market perception. It helps sell a product, service or an idea.

A young reporter named Ivy Ledbetter Lee was the first public relations counsel. He was a public relations representative for a large coal mine operator just before World War II. He convinced the miners to give feedback to reporters to enforce positive opinions over the negative public reactions to the coal business.

Public relations really began to take hold during WWII. The rapid advancement of communication led to an increase of much needed awareness of the War. Manufacturing firms began to enlist the aid of public relations professionals to bring new public relations business approaches in front of the public. Today public relations professionals help position a product, service or an idea in the business and consumer world.

Companies use its techniques to launch new products and lessen the effects of a crisis. Politicians craft their messages with the help of public relations specialists. Indeed the current widespread use of public relations is causing a crisis in this public relations profession. "The future is indeed bright for the field of public relations. But there is one major qualification - having enough trained people to meet...