Running head: REGULATORY ENVIRONMENT FOR KUDLER FINE FOODS

Regulatory Environment for Kudler Fine Foods

Beverly McClurkin, Chera Small, Cynthia Goodwin, Karin Johnson, Stephany Steele

Team A

University Of Phoenix

Regulatory Environment for Kudler Fine Foods

Kudler Fine Foods was established and started by Kathy Kudler who had an idea that triggered an amazing outcome. Kathy Kudler was the Vice-President of Marketing for a large defense contractor. Her vision was to create a store that would stock a wide selection of the freshest ingredients as well as the tools a gourmet cook need. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success. Kathy ended up opening up three stores due to the success of her first store. The goal for Kudler is to have every customer satisfied and for every customer to have a positive experience while shopping or taking a specialty class at all stores (Kudler Fine Foods, 2008).

English: INTERNORGA - Trade Show for Catering and ...

Catering

English: An example of event catering, at a party ...

The stores are divided into five departments, which are fresh bakery and pastries, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese's and specialty dairy products. The stores are stocked with the best domestic, imported food, and most recently added organic products. Kudler now has an interest in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. This will definitely complement Kudler's business since they already offer gourmet meals and recently introduced its plan to contract local growers for organic products. In 2007 Kudler Fine Foods planned to increase customer loyalty by offering added high-margin services, leveraging the firm's better understanding of customer purchase patterns, and providing more efficient operations (Kudler Fine Foods, 2008).

Kudler's has generated more business opportunities...