Research methodology

Essay by SheguptaUniversity, Master'sA, August 2014

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There are three parts in the assignment. Initial part contains title, aim and objectives of the research and a brief description of company which is required for dissertation. The second part is literature review that is very important and precondition of the research. Finally in the last part, research methodology, conclusion and list of references are discussed.

Part -A


''Critical evaluation of the effectiveness of sales promotion in creating customer loyalty at ASDA


The main purpose of this research is to find out the link between sales promotion and customer loyalty and evaluate how much the link is significant in business.


A critical review of sales promotion from various book, journal, newspaper etc.

A description of customer loyalty in business.

A link between sales promotion and customer loyalty.


Sales promotion is one of the marketing communicating mixes and can bring lots of benefits to the business.

One of the great benefits of it is that it creates customer loyalty which enhances the profitability of a business. Customer loyalty means attracting the right customer in right times, make them buy, buy sometimes, buy high quantity. Different kinds of sales promotion offer customer supplementary benefits. It impress customer in a right way. In this competitive market place, attracting customer is not easy task. Sales promotion reduces some tension of businessman.

ASDA Background:

ASDA is one of the most renowned retailers in the UK and now it is considered as the subsidiary of Wal-Mart - one of the largest retail companies in the world. It sells various kinds of products foods, cloths, toys and general merchandise etc. Wal-Mart's strategies are followed by ASDA now after it had been owned by Wal-Mart. The marketing promotion of ASDA is fundamentally made on price. ASDA is setting up itself on the base...