A research on Public Relation

table of content: What is public relation, managers and specialists, elements of public relation, research management and evaluation, the target audience, crisis management.

This research was required by the instructor to be done through internet sites without using books. The sites that were viewed and used are noted down if more information were needed about th subject. Good amount of work was put to complete th research. I hope it will attract your attention. Thank you very much.

TABLE OF CONTENT

. Introduction : What is Public Relation

. Public Relation's manager and specialists

Public relation managers and specialists

Skills required by public relation practinier

. Elements of Public Relation

. Research , Measurement and Evaluation

. Research : Primary and secondary research

Quantitative and Qualitative rsch

. Setting Objectives

why set measurable objectives?

Set measurable objectives

Tieing Objectives to Measures of

Program Success

Establish Objectives

Creating Measurable PR Objectives

The Evaluation research question

Creating Measurable PR Objectives

The Evaluation research question

English: Department of State Foreign Service Crisi...

English: Ribbon of the Foreign Service Crisis Mana...

PR & Radio Relations Chart

. The Target Audience

Who is the Target Audience ?

Social and interpersonal influences

Situational influences

What is Media Relations

Rules For Working With The

News Media

Shape Your Message

Tools for Reaching Your Audience

Using the Web to reach major audience

Measure effectiveness of Web

Create a Web Site

. Crisis Management

What is Crisis?

Crisis management

Start an approach

Create a crisis management approach

Establish a crisis center

Measure results in crisis

Measure effectiveness during crisis

Sites References

http://stats.bls.gov/oco/ocos086.htm

http://aim.learnlink.org/00/02/00/11/index.htm

ttp://web.ask.com/

www.harbourwerks.com

web.sau.edu/WastynRonaldO/prmain.html

http://www.scsv.nevada.edu/~baloglus/16PublicRelations/tsld002.htm

http://tampa.prsa.org/pr101.html

http://www.jour.unr.edu/amiso/jour341/PR-CHPT6.htm

http://www.prii.ie/faq/role.html

http://www.refresher.com/!prprinciples.html

http://www.pr-school-london.com/Resource/WhatisPR.html

http://www.pr-school-london.com/Resource/WhatisPR.html

http://www.corporatewatch.org.uk/profiles/pr_industry/pr1.htm

http://www.instituteforpr.com/measurement_and_evaluation.phtml?article_id=2003_pr_planning_research

http://clab.cecil.cc.md.us/faculty/accounting/BUS212/Ch18/sld002.htm

http://www.instituteforpr.com/measurement_and_evaluation.phtml?article_id=1999_setting_pr_objectives

http://web.ask.com/redir

http://www.geocities.com/WallStreet/8925/prplan1.htm

http://www2.chass.ncsu.edu/garson/pa765/evaluation.htm

http://www.geocities.com/WallStreet/8925/prplan1.htm

http://www.wsuonline.weber.edu/course.mktg.3010.sec2/study_guide/solomon16.htm

http://www.etsu.edu/kingpr/prwritingf99newsom1.htm

http://www.pr-school-london.com/Resource/weekone.html

http://multimedia.design.curtin.edu/cache/a/0005/index.html

http://www.graphicarts.org/nalc/prmanual/pr1plan.htm

http://www.pr-school-london.com/Resource/weekone.html

http://www.aboutpr.com/subpages/samples/sample_public_relations_plan.htm

http://www.internews.org/rmsmedia/mipan/tsld025.htm

http://www.instituteforpr.com/internet.phtml?article_id=2001_worldcom

http://www.brainydictionary.com/words/cr/crisis149683.html

http://iml.jou.ufl.edu/projects/Spring01/Hayes/

http://www.cardellmedia.com/pr.htm

http://www.etsu.edu/kingpr/prwritingf99newsom1.htm

http://www.militaryworld.com/reference/dictionary/data/t/06252.html

http://www.collectionscanada.ca/9/1/p1-260-e.html

PUBLIC RELATION

INTRODUCTION

What Is Public Relations?

"Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships...