Executive Summary | Content | Remark |
Company & Country | UltraTech International Inc., USA | |
Product | Liquid Repellent Coating | |
Target market/ Country | Malaysia | |
Entry Mode | Direct Export | |
Production Site (Country) | United States |
The organization
UltraTech International was first founded in 1993 with a clear goal which was to create the world's finest offering of spill containment and spill response products. Ever since, their vision have expanded into additional product categories and now the company features a product line that consists of over 300 unique products which covers spill containment, stormwater management, facility protection, construction compliance, oil spill, microbes, and red waste management. Their key competitor would be NeverWet because they feature similar products. UltraTech's manufacturing facility is located in northeast Ohio. UltraTech's products are currently available throughout over 130 countries (UltraTech International, 2013).
Product / Product line
Ultra-Ever Dry is a revolutionary product which is superhydrophobic (water) and oleophobic (hydrocarbons) coating that will completely repel almost any liquid.
It uses new proprietary technology to coat any object and create a barrier of air on its surface. The barrier is able to repel any liquid including water, wet concrete, and oils unlike other coating. This new product has been improved to have better adhesion and abrasion resistance. The new breakthrough allows it to be used in greater durability situations. This useful product could be used on many objects in our daily lives (UltraTech International, 2013).
Market Opportunity Analysis- PEST
Category | Details |
Political | - Malaysia has no import tax for goods under the hydrocarbon product category (reducing import costs) (Ministry of International Trade and Industry, 2012) - Malaysia is politically stable with large amounts of initiatives implemented on the reduction of government involvement to increase the freedom of foreign investment and foreign trade participation |
Economic | - Growing economy with an expected economy growth of 5% to... |