Rachel Miller
2/15/05
Personal Finance
Pd.3
Current Events Assignment
Teen Marketing? Fo' Shizzle Dizzle
Everyday advertisers are looking for new ways to connect and build trust with
teenagersbecause they are "the buyers of tommorow". Market researchers have realized
how much of the careless spending habbits teens have largley contributes to certain
products' success. With this in mind the author of this article advises companies to
connect with teens on a personable level. He suggests doing this by learning the
termonlogy the youthculture uses, listening to their music, and even getting a first-hand
outlook on what teenagers do. Another stratagy mentioned was a type of marketing Sprite
uses that would establish long-term brand advertising. By going against the typical label
pushing campaigns, Sprite ironicly markets the phrase "Marketing is nothing taste is
everything don't believe the hype- obey your thirst." In doing this Sprite hopes to create
a trusting relationship between them and the consumer emphazing on the fact that they
are the 'good guys'.
Market Street
Advertising
A Volvo B9TL(SBS7357B) operating on Svc. 196 at Be...As we studied in class this article goes into depth on the importance of marketing
research and touches on brand advertising. After reading this article I noticed more and
more in commercials how as teenagers our own culture, in a sense, is used againsts us.
Now when I see a celebrity trying to endourse a product all I can think of is the author of
this article saying, "you'll get street cred with teens when they learn that you are down eit
G-Unit, Aight?" and "Do the right thing, and you'll be off the heezy fo shezzy". It angers
me that old advertisers think we can be douped into buying a product because a couple
of slang words are thrown in, it's even more upseting to know that most of the time they
are right. Most...