Riordan Manufacturing - International Marketing Ethics Paper

Essay by njg429University, Bachelor'sA-, March 2008

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IntroductionRiordan is an industry leader in their commodity of plastic injection molding. Riordan has facilities in San Jose, California, Albany, Georgia, Pontiac, Michigan and Hangzhou, China, and capacity to fulfill any job whether standard or unique requirements. Riordan believes their customers are the lifeblood of their business and the reason they are successful and the leaders in their industry. Riordan Manufacturing is wholly owned by Riordan Industries, a Fortune 1000 enterprise and is looking to expand their product line in Japan as they intend on developing a strong public relations campaign team to achieve this goal and objective in addition to assure overall success of this new venture.

Ethical IssuesMarketing internationally can be extremely beneficial for a company, however; many risks can be involved. Ethics for example, is one of them. Marketing ethics consist of principles and standards that guide appropriate conduct in organizations. The importance of ethics in marketing practices is a major consideration in whether markets achieve their promise relative to previous arrangements.

Riordan's team wants to make sure that ethical standards are covered prior to expanding their product to Japan. Some ethical standards they can encounter are social standings, financial stability, community, or religious and moral responsibilities. Additionally, Riordan should have the necessary established production or customer service facility in place to meet the Japanese consumer's needs, able to bridge the cultural gaps between their culture and ours, possible patents, intelligential property copyright and infringements.

For instance, in regard to social standings, there are no easy solutions to the question of how the Japanese community can continue to liberalize international trade to protect workers from exploitation and abuse. Any solution will need to account for the divergent interests of multinational corporations, developing countries, and developed country consumers, consumers who are becoming...