Sainsburys objectives!

Essay by naughtygal February 2004

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Sainsbury Plc


The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine.


The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

It aims in its stores, to achieve the highest standards of cleanliness and hygiene, efficiency of operation, convenience and customer service, and thereby create as attractive and friendly a shopping environment as possible and to offer its staff outstanding opportunities in terms of personal career development and in remuneration relative to other companies in the same market, practising always a concern for the welfare of every individual.

The company's final objective is to generate sufficient profit to finance continual improvement and growth of the business whilst providing its shareholders with an excellent return on their investment.


The company has a separate Marketing and Sales department and market research is used in the forms of market research staff - using survey questionnaire - in streets and in store, customer focus mornings where feed back can be gained, and questionnaires regarding current promotions e.g. Reward Card.

The company hopes to present an image of high standard - appealing to family groups and younger people and quality and value for money.

The company's advertising strategy is through local TV and Radio, Local and National Strategies, Head Office planning - branch and Marketing and Sales Manager Region e.g. Radio, TV, University, Freshers, Sponsorship - Advertise by magazines, posters, instore demonstrations...