Sales and promotional strategies for outlook magazines

Essay by yadavkrishnaUniversity, Master'sA+, September 2009

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SUMMER TRAINING REPORTONOUTLOOKIDENTIFICATION OF SEGMENTS AND GENERATION OF NEW SALES FOR OUTLOOK GROUPSUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF POST GRADUATE PROGRAM (PGP)BYSANDEEP KUMAR CHAUBEYRoll No.PG20071414Batch 07-09IILM INSTITUTE FOR HIGHER EDUCATIONDLF GOLF COURSE ROAD,GURGAON-122003ACKNOWLEDGEMENTProject work is never the work of an individual. It is more a combination of various ideas, suggestions and contributions involving many individuals. This project also bears the imprints of many people. One of the most pleasant parts of writing this report is the opportunity to thank those who have contributed towards it.

While crossing the journey of this project many minds interacted and many hands contributed which ultimately made this journey a success. I pay my sincere gratitude to Prof. Sufia Ashar Khan without whose guidance this project would have been impossible. He was always a great source of support, encouragement and motivation for me, right from the beginning of the project till its end.

I express my sincere thanks to my project guide for his whole hearted support, inspiring guidance & encouragement throughout this project.

I would also like to thanks to Summit Bhardawaj, Regional head, Northern portion of India (Marketing) Outlook, who provided me with his valuable during my summer internship program.

Finally, I am greatly indebted to my parents for their support & continuous encouragement. I would also like to thank my colleagues for their moral support, help and co-operation during the project.

SANDEEP KUMAR CHAUBEYRoll No.PG20071414Batch 07-09DECLARATION-I hereby declare that Interim report on "Executive training" at the OUTLOOK. was submitted by me for partial fulfillment of MBA Program - (Batch 2007-2009) of Institute of higher education-IILM GURGAON during May 5th, 2008 - July 05, 2008 under the supervision and guidance of Mrs. Sufia khan (Faculty Guide : GURGAON).

I further declare that I am alone responsible for omission or...