Service Study on Alternative Delivery Channel and Internet Banking

Essay by ajoysathy38University, Bachelor'sA, August 2011

download word file, 64 pages 0.0



1.1 Background of the Study

In today's world, education is the imperative tool for understand the real world and apply knowledge for betterment of the society as well as in Business Sector. From the education session the theoretical knowledge is obtained from various courses throughout the programs, which is only the half way of the subject matter. Practical knowledge has no alternative. The perfect coordination between theory and practice is of paramount importance in the context of modern MBA Graduates to get twelve (12) weeks practical experience, which is known as "Internship Program". That program is taken when the student is at the leg of his/her MBA Degree. Internship is a step towards fulfilling this commitment by giving students an opportunity to get ready for the real world before they enter their practical life. Involvement of the banking sector in different financial events is increasing day by day.

At the same time the financial arena is becoming faster, customer focused and its involvement got unavoidable in our everyday life. Now a day, it has become essential for every person to have some ideas on the economics and mostly on banking procedure. For the internship program, each student is attached with an organization. My internship placement was at Alternative Delivery Channels of Prime Bank Limited.

1.2 Rationale of the Study

The rationale of this study is to project the feasibility of the products and services in the form of ATM cards to optimize the customer satisfaction level by Prime Bank Limited. The study focuses on the Automated Teller Machine (ATM) services provided by banks in Bangladesh. So, it will help us to find a preview of the related matter in context of our country. It will help the management to gain more knowledge about the latent...