Business report : Contents
I) Introduction
* Report Presentation
* History and context
II) Purpose
* Market opportunities
* Methods of entry
* Risks and issues
III) Conclusion
IV) Bibliography and references
I) Introduction
Report Presentation.
As you know, the EU25 is going to accept Romania and Bulgaria into the European Union from 1 January 2007.
Our German Company, DOYLEON would like to take advantage of this acceptation in order to develop its logistics approach on a new strong market.
We are a German logistics services provider located in Berlin, implanted all over Western Europe.
The new, main aim of the company is to add some new partners from Eastern Europe in order to cover and create a European logistics network, in particular thanks to the future acceptation of Romania and Bulgaria within the EU.
During this short presentation, we will show you market opportunities that Romania and Bulgaria can provide us, then, how we can enter this market, and finally, determine risks and uncertainties we could be confronted with.
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Romania, Germany, Canada, HungaryBut before that, let us have a look at the context. We must understand and analyse this before setting up our activity.
History and context.
Before both applied to integrate the European Union in 1995, Romania and Bulgaria were almost in the same political and economical environment. (www.economist.com)
Indeed, they began to establish close relations with Western Europe after the Cold War in 1989. They both needed to recover an economic stability after the loss of the COMECON market.
Gradually, governments undertook many reforms in sectors of their economy; we will discuss later, to show you more of their historical background.
The results were that, negotiations and talks about their acceptation within the EU started in 2000.
The aim issue is to find money, in order to increase the exchange...