Sex Appeal

Essay by EssaySwap ContributorUniversity, Bachelor's February 2008

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When you turn on your television set, what do u see? You see SEX. On regular censored t.v you and young children see SEX. It isn't really SEX it is an advertisement not even for SEXUAL products, showing you SEXUAL things. Is there something wrong with this or is this a good advertising technique? In the world, companies look for ways to sell their products. Companies do almost anything that is legal to sell their products. Can you blame them? They strive to be the best at what they are, sell the most products, and make the most profit, and in the long run be the #1 company. Is it wrong to be the best at what you do or sell? Society teaches us to strive for the best and if you are not good or the best you are nothing. As a result companies have to be the best or they will not make the most money.

They will eventually have the potential to go out of business. No company wants these results, unless there is something wrong with them. When you want to see good results, you try as hard as you can to reach that result. In almost every aspect life people do this. They use many different types of methods to progress in anything they do.

In the advertising business, it is a war with many casualties. Some companies do not survive this harsh war and few companies triumph to be on top. The company that triumphs is usually the company that has the better advertisements. Advertisements that catch the peoples eye, help a company tremendously. That is why companies have committees to come up with advertising campaigns and a committee to judge the advertisement to see if it will make them money. A lot of companies put the most money into their advertisements. Companies will use many different forms of advertisements. We see theme songs, games to win things, professional athletes, actors or actresses, special made characters, and SEX.

Today sex in advertisements is one of the most widely used type of advertising. Companies will use SEXUAL things to attract people to their product. They use everything from showing a bare foot to two people having SEXUAL intercourse. They have certain limits on censored television, but come awfully close to the where the line is drawn. These type of advertisement are very successful in our society today. Some people have problems with this method of selling products. They don't want their children to see all the sex on television and in magazines. It also has effects on people that feel insecure about their SEXUALITY. Why do they do this if is has such a bad effect? They do it because the end result is usually more prosperous than demeaning.

Why is this method so successful in today's society? We may dislike the advertisements, but they are working because of us. We are SEXUAL beings and we thrive off of SEXUAL things. Most people do not think so or will get offended just from hearing that said, but we are. If we were not, would we be interested in the advertisement even though it is said to be that it is wrong to be sexual or portray SEXUAL things. I don't think we would. Companies use this and use it against us to sell their products. For example, many products use beautiful women to sell their product. Many women that don't feel that they are beautiful will buy the product to be like the beautiful woman or buy a product that says it will supposedly make you look like a super model. This sells many products. If it didn't sell we wouldn't see so much of it.

The method for using SEX in advertisement is a good method of selling things, though not a good moral method. Companies have found a way to sell things and until they find something better they will continue to use SEX in their advertisement. Can you blame them for finding something that sells their product and not caring if it is morally correct. I think companies will continue to sell with SEX because we will continue to be SEXUAL beings and buy their products, as a result that SEX sells.