Stakeholder management is critical to the success of every project in every organization I have ever worked with. By engaging the right people in the right way in your project, you can make a big difference to its success... and to your career. - Rachel Thompson, Mind Tools.
As you become more successful in your career, the actions you take and the projects you run will affect more and more people. The more people you affect, the more likely it is that your actions will impact people who have power and influence over your projects. These people could be strong supporters of your work - or they could block it.
Stakeholder Management is an important discipline that successful people use to win support from others. It helps them ensure that their projects succeed where others fail.
Stakeholder Analysis is the technique used to identify the key people who have to be won over.
English: Describes the four-step process of stakeh...
English: Describes the actions and tasks that infl...
English: The picture shows the typical stakeholder...You then use Stakeholder Planning to build the support that helps you succeed.
The benefits of using a stakeholder-based approach are that:
You can use the opinions of the most powerful stakeholders to shape your projects at an early stage. Not only does this make it more likely that they will support you, their input can also improve the quality of your project
Gaining support from powerful stakeholders can help you to win more resources - this makes it more likely that your projects will be successful
By communicating with stakeholders early and frequently, you can ensure that they fully understand what you are doing and understand the benefits of your project - this means they can support you actively when necessary
You can anticipate what people's reaction to your project may be, and build into your plan the actions that will win people's support.
How to...