What Should Google Do Next?

Essay by kkfUniversity, Bachelor'sA, April 2009

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What Should Google Do Next?


Google Inc., the well-known web-search company was set up in June 1999. Its founders, Sergey Brin and Larry Page, both graduated from the Stanford University, started up Google by announcing first-round funding from two venture capital firms, Sequoia and Kleiner Perkins.

The company is based in Mountain View, California, and has currently more than ten thousand full-time employees. It has been regarded as one of the best 100 companies to work for in the US, and is famous for its comfortable working environment and relaxed corporate culture. Its corporate philosophy is also based on some casual principles. "You can make money without doing evil" and "You can be serious without a suit" are some of the examples that create a comfortable and stress-free atmosphere of the company.

Wielded with the mission to organize the world's information and to make it universally accessible and useful, Google continued to expand and recorded gross revenues of $6.1

billion in 2005 and an operational income of $2.0 billion. With Google's remarkable success within such a short period of time, it has become a threat to some well-established company, such as Yahoo, Microsoft and eBay.

Web-search Service

Continuous product development enables Google to maintain its leading position in the industry. Google's web-search performance has been continuously evaluated and improved. For example, the New Search Domains such as Google Book Search was launched in 2004 to enhance a variety of searches.

Google Book Search is a service that enables searches on full texts of books being scanned and stored within the Google's digital database. The database continues to grow over the years with currently more than a million pieces of work in the public domain, yet it is believed that there is still a long way before the...