Essay by lenxal March 2013

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Socialization is the process in which an individual person learns the way of life of his/her society through things that have an influence on their decision making. As a lifelong process that occurs in every person's stages in life starting from the day of birth, socialization takes place in many social settings such as family, school, peer groups, media, religion, and the workplace (Macionis 2011:70). Sociologists believe that most human behavior is a learned response and not instinctual. People have to learn to rely and cooperate with others to satisfy their basic needs. This is possible through behavioral patterns and a system of communication shared by members of a culture. Through the process of socialization, a human being is taught the necessary skills demanded for living in the society as well as internalize the norms and values of society (Macionis 2011:70). The individual will then be able to develop the sense of self.

In addition, we will be aware of our place in society and develop a distinct entity apart from other people and things.

In the film, "Consuming Kids," children are constantly influenced by marketing techniques used in the media (Barbaro and Earp ). Young children are maturing much quicker than a decade ago. This is due to the advertisements in the media that translate to children becoming more aware of how other people think about them (Barbaro and Earp ). Children are being told to act a certain way within our society. A lot of media exposure may in fact change the way how the brain develops. During the first two years of a person's life, the brain is rapidly developing. The more television infants watch, the greater the chance they will have trouble paying attention in their early years. Heavy television watching can hurt...