southwest strategic strategy

Essay by klnaee73University, Master'sB, April 2014

download word file, 2 pages 0.0


Southwest Airlines


4 April, 2014


Southwest Airlines Vision

Southwest Airlines Vision is to become the World's Most Loved, Most Flown, and Most Profitable Airline. Southwest's vision for a sustainable future is one where there will be a balance in their business model between Staffs and Community, the Environment, and their Financial Viability. This is in order to protect their world for future generations, while meeting their commitments to their Customers, Employees, and Stakeholders, Southwest will strive to lead the industry in innovative efficiency that conserves natural resources, maintains a creative and innovative workforce, and gives back to the communities in which we live and work(Southwest Cares Para 1, Page1).

Southwest Airlines Mission Statement

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit(Southwest Cares Para 3, Page1).

Southwest Strategies

Maintain and promote "Living the Southwest Way", Provide Leadership to a changing work force, Reinforce and focus the community and charitable programs to maximize results, Optimize fuel efficiency and alternative energy, Options Minimize energy use at all ground-based operations, Ensure suppliers are adhering to Southwest's environmental and Culture standards, Eliminate waste generation through source reduction and recycling/reuse where practicable Support legislation that provides incentives and funding for safe solutions to climate change, including alternative jet fuels and engine, airframe, and related infrastructure development(Southwest Cares Para 8, Page2).

Southwest Values

Warrior Spirit Servant's Heart Fun Luvin Attitude

Work Hard Follow the Golden Rule Have Fun

Desire to be the best Adhere to the Principles Don't be too serious

Be Courageous Treat others with respect Maintain Perspective

Innovate Put others first Celebrate Success

Preserve Be...