Introduction

I have chosen this topic for my term paper because of my passion for winter sports. Since I was taught skiing as a little child, my favourite season of the year is always winter. After years of skiing every winter I got bored and try snowboard, from that point my dream was nothing else but to learn snowboarding as good as I can. I have been snowboarding since I was 12 years old and I can proudly admit that it is one of my biggest pleasures in life. In next pages, I am going to analyze various ways of sponsorships for snowboarders to get sponsored by famous world brands and progress in their sport career. Sponsorship is often misrepresented as being an act of goodwill from sponsor to the sponsee. In fact, the most successful sponsorships are symbiotic relationships in which sponsor and sponsee both gain benefits. At the end, I attach one company and organization of the action sport industry that should be mention.

I provide a media files that cannot be shown any other way but via video player. In these files is better shown the effort and the creativity of the action sport industry and particular athletes.

Sport sponsorship

It's where a brand uses an association with someone or something to promote its product or service, generally to supplement advertising. In return for certain agreed benefits, a sponsee effectively 'loans' its image to a sponsor, which can make use of it in various ways (e.g. through advertising). Sponsorship can involve the full range of marketing media and techniques, including relationship marketing. The last is especially important because modern sponsorship is rarely about an occasional exchange; rather it involves multiple relationships and forms of activity over a period of time. After observation, sponsorship relationships are undergoing...