Starbucks Company Motivational Concepts

Essay by edogg71University, Bachelor'sA, January 2007

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Learning Team E has chosen Starbucks as its company to profile for this assignment. Starbucks is the worlds largest coffee company, they not only sell their own coffee products, they also are a popular coffee house where people from all diversity's like to go to socialize, use an internet connection or just order coffee. Starbucks is known for its popularity and profitability as well as customer service and employee satisfaction.

In this paper we will research this company from articles and internet sites why this company is cutting edge as far as popular places to purchase coffee and equally popular as a place to work. The food and beverage industry corporate culture is described as a combination of attitudes, values, morals and the customary routines that influence the structure and performance of an organization. For Starbucks, embracing diversity, providing a great work environment for their employees and treating each other with respect and dignity, play an important role to their success.

In order to create a positive work environment, Starbucks emphasizes the importance of recognition, having a good support system and two-way communication available for partners to provide feedback.

The beverage and food servers profession is not one that is known for attracting those interested in making this type of job their choice as far as career, but we are finding that Starbucks has a strategy that makes them not only a choice place to work but they make working at Starbucks a place that would be beneficial in staying with for a career choice.

Company Background, Service, and Financial Information

In 1971, three friends-English teacher Jerry Baldwin, History teacher Zev Siegel and writer Gordon Bowker founded the first Starbucks, calling the business Starbucks Coffee, Tea, and Spice in Seattle's Pike Place market. The founders derived the store's name...