Strategic Action Update of Bharat Forge:Environments Scanning and Industry Analysis (PEST_,SWOT Analysis, Value Chain Analyis, Growth Strategy pursued.

Essay by booljoolUniversity, Master'sA-, December 2004

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Table of Contents:

SL No Topics Page N0

1 Executive Summary 3

2 Introduction 4

3 Industry Structure 5

4 Environments Scanning and industry Analysis, Key success factors in the industry 6

5 Competition Update 7

6 Bharat Forge: A brief history and leap of faith 9

7 Mission Update: Vision 1997- 10

8 Growth Strategy 11

9 Value Chain 12

10 Competitive Advantage 13

11 SWOT Analysis 14

12 Key Success Factors 15

13 Results 16

14 Future Ahead 16

15 Conclusion 17

16 References 18

17 Exhibits 19

1. Executive Summary

Bharat Forge -is one of the most respected names in the forging industry as well as auto component industry in India as well as in international market .The success of Bharat Forge can be attributed to the management particularly the Chairman of Bharat Forge, Mr Baba Kalyani whose foresight has made Bharat one of the largest forging company in the world.

His foresight has enabled the company to tide over the downturn in 1997. The downturn itself became a boon for the company as it embarked on its new journey of global leadership. Since then it has never looked back. Over the years, the organization has pursued aggressive strategies to achieve global dominance.

The report is aimed at studying the various competencies Bharat Forge possess and various strategies it has adopted over the years. The report also examines the strengths and weaknesses of the organization and how it has been influenced by opportunities and threats posed by external environment. The report also examines the strategy being pursued by the company. Essentially speaking Bharat Forge been following the strategy of "Reaching beyond barriers- derisking by overcoming dependence on local market". The report also examines the road ahead for the company from here.

Name of the Company: Bharat Forge...