INTRODUCTION 2
GREEK MOBILE TELECOMMUNICATION PROFILE 2
Q-TELECOM PROFILE 2
COMPETITORS' PROFILE 4
GREEK MOBILE TELECOMMUNICATION ECONOMIC FEATURES 5
THE COMPETITIVE ENVIRONMENT FOR GREEK MOBILE TELECOM 8
SWOT ANALYSIS FOR Q-TELECOM 11
RECOMMENDATIONS 11
CONCLUSION 12
INTRODUCTION
The rapidly growing Greek mobile phone market is set to expand even further as new players and licenses bring a greater competitive edge to the newly liberated telecommunications environment. The complete implementation of deregulation in the Greece telecom markets creates much opportunity for network infrastructures sales to new competitive mobile telecom networks. There are four companies already dompeting, three of them are the major operators in Greece while the forth, Q-Telecom, is the country's newest mobile operator. (www1)
GREEK MOBILE TELECOMMUNICATION PROFILE
In Greece, mobile telephony was introduced in 1992 with two private companies: Panafon and Telestet; Panafon is affiliated with Vodafone, while Telestet is a subsidiary of Italy's STET. Cosmoste, a subsidiary of OTE , but publicly traded, followed in 1997.
mobile phone mast
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mobile phone mastLater, in 2001, Info-Quest introduced Q-Telecom as a business unit of the parent company.
Q-TELECOM PROFILE
The year 2001 signaled a focal poiny for Info-Quest Groups, since the company already completed twenty years of active profile and lead role in the Greek IT market. Info-Quest strategic moves in 2001 implemented the introduction of a leadership within the rising business surroundings of technology convergence. Specifically, Info-Quest established standard leadership in IT and, ahead of times stood aggressively in the business area of telecom. In parallel, aligning business and strategic choices proceeded to the implementation of directorship reorganization and structure improvement.
In 2001, Info-Quest invested for the telecom area 25 million euro for the acquisition of a special license of mobile and fixed telephony and moreover 100 million euro for intermediate investments for the development of networks and infrastructures. As it has been...