SOUTHERN CROSS UNIVERSITY |
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Student Name: | Linda Bruce |
Student ID No.: | 22361514 |
Unit Name: | Strategy and Case Management |
Unit Code: | MNG93002 |
Tutor's name: | Brian Morris |
Assignment No.: | 1 |
Assignment Title: | The strategic analysis of Tesco's position |
Due date: | 28/11/14 |
Date submitted: | 24/11/14 |
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 - Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
Signed: (please type your name) | Linda Bruce |
Date: | 24/11/14 |
Introduction:
1.1 Tesco's operations in international markets.
Tesco is a leading international food-service retailer with more than 3,255 stores in the UK and employs over 216,480 staff outside the UK in more than 13 countries by 2011-12.
Tesco is one of the well-known and valuable brands in the UK and more specifically in South Korea, Thailand and Malaysia with the exception of the USA, Japan and Taiwan market by the end of 2012 because of the failure to capture and maintain these markets (Johnson et al 2014, p 3)
1.2 Situational analysis and marketing planning: A strategic outlook
This case study will explore the macro and micro-environmental strategic position of Tesco's strategy success...