A Strategic Analysis of Virgin Mobile South Africa

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31. Introduction �

32. Company background �

43. The business landscape �

43.1 Porter's 5 forces �

43.1.1 Competition from substitutes �

53.1.2 Threat of entry �

53.1.3 Industry rivalry �

63.1.4 Bargaining power of buyers �

73.1.5 Bargaining power of suppliers �

73.2 A sixth competitive force - complementors �

84. Resources and capabilities �

84.1 Resources �

84.1.1 Financial Resources �

94.1.2 The Virgin Brand �

94.1.3 Technology �

94.1.4 The Virgin communications network in South Africa �

94.1.5 Government license �

104.2 Capabilities �

104.2.1 Marketing and Sales �

104.2.2 Leveraging the Virgin network �

104.2.3 Buying Power �

114.2.4 Research and development �

115 Analysis of VMSA's resources and capabilities �

136 Strategic Options and Recommendations for VMSA �

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Virgin redwood, 864 years old (LOC)

136.1 Development of own network and infrastructure �

146.2.1 Government Relations �

146.2.2 CellC Buyout �

156.2 Diversification �

167 Conclusion �

178 References �

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Introduction

The Virgin brand is one of the largest global brands in the 21st century. This report will analyze Virgin Mobile South Africa's current and future sources of competitive advantage by examining internal factors such as the company's resources, and external factors such as competitors and marketplace conditions. Recommendations will then be presented to leverage and optimize our resources and best align our capabilities with external opportunities and threats by identifying future optimal strategic options for the South African Group.

Company background

The Virgin group world-wide consists of over 200 different companies, employing in excess of 25,000 people and earning revenues of over US$7 billion per annum. The Virgin group has become synonymous in business circles with strategic diversification, with Virgin being involved...