School of Management (PG)
Assessment Cover Sheet
PIN or Student ID | 6016574 | Date Due | 18th December 2006 |
Student Name | Miss. Winna Boonkham | No of Words | 4,454 |
Programme and Centre | MSC In marketing Management | Word Limit | Table of contents & list of references will not be included in the word count. The use of appendices is not permitted in assignments and students should be aware that work submitted as an appendix in an exam project will not count towards the final mark of the exam project. |
Module | MSc Corporate Strategy Examination project |
Title | The key concept for this examination project is Strategic Change . Students are required to undertake 3 tasks: Discuss the nature of strategic change and explain how it is different to other forms of organisational change Choose an example of a company that has gone through a strategic change in the past 10 years and explain the main external and internal drivers of that strategic change Evaluate the extent to which the strategic change has delivered a sustainable competitive advantage for your chosen example. |
Learning Outcomes: On successful completion of this assessment, the student should be able to demonstrate:
Number | Outcome type | Outcome |
1 | Intellectual & cognitive skills | Think both theoretically and strategically about business. |
2 | Intellectual & cognitive skills | Critical evaluation of business facts and business research data. |
3 | Intellectual & cognitive skills | Ability to distinguish between assumptions and evidence in research publications and business reports. |
4 | Professional & practical skills | Ability to analyse a company's business environment and identify opportunities and threats at industry level. |
5 | Professional & practical skills | Ability to analyse a company's internal capabilities and resources. |
8 | Knowledge & understanding | Knowledge and understanding of the impact of contextual forces on organisations and business operations, including legal systems; ethical, economic, environmental, social & technological... |