Strategic Plan Development Paper:

Essay by onionUniversity, Bachelor's June 2004

download word file, 4 pages 4.6 1 reviews

I. Introduction

Enviro-Friendly Inc. is a privately owned Canadian manufacturing company specializing in biodegradable personal hygiene products. Enviro-Friendly Inc. is a new company that established itself in the market place a year ago. Recently, Enviro-Friendly Inc. became ISO 14001 compliant. The product lines are non-toxic and safe for the environment. Enviro-Friendly Inc. specializes in disposable diaper for babies, bladder protection for seniors and feminine hygiene products.

Our target markets are conscientious consumers that do not mind paying a little more for a safe environment. Enviro-Friendly Inc. is customer driven; we continually research our customer's needs and strive for high quality. We have empowered our employees to assist in the process improvements for high standards. Our employees are motivated by their superior efficiencies. Managers support Total Quality Management throughout the work place and reward staff accordingly. The following is Enviro-Friendly Inc. strategic plan.

II. SWOTt Analysis

A. Strength

Enviro-Friendly Inc. is ISO 14001 compliant, which specifies the actual requirements for an environmental management system.

The products are 100% biodegradable and safe for the environment.

Products are non-toxic, all natural and convenient.

Majority of our products have established market maturity.

Our consumers are more environmentally aware than they were 20 years ago

Consumers are willing to spend more money on high quality and environment friendly products.

B. Weakness

Our prices are 15% higher then our competitor's price because the biodegradable products cost more than traditional disposable products.

Enviro-Friendly Inc. is a new company in the market place and has to compete with conglomerate companies such as Johnson & Johnson and Proctor and Gamble.

There are a limited amount of resources in the retail channel of the business

We are not geographically dependant to the internet

C. Opportunities

Attend events focusing on environmental friendly organizations.

Obtain cooperative advertising contracts with other environmental organizations.