Strategic Plan Development Paper

Essay by turner62University, Bachelor's September 2008

download word file, 5 pages 5.0

As an industry leader in plastic injection molding, Riordan Manufacturing, Inc prides itself in strategic planning and the role TQM plays within its organization. John Bryson, in his textbook Strategic Planning for Public and Nonprofit Organizations, defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. This paper will try and expound on the John Bryson definition of strategic planning in the following areas strategic Objectives, role of Total Quality Management and finally globalizations.

Strategic ObjectivesRiordan Manufacturing, Inc. is a company that is based off of customer and employee satisfaction. Since Riordan is a company that makes plastic for beverages their cliental would be based on different size companies. One of Riordan's missions is to "strive to be a solution provider for our customers and not be a part of our customers' challenges" (Apollo Group, 2006).

So as one strategic objective, Riordan would always try to satisfy the customers and always maintain that trust within the cliental. Another strategic objective is to stay ahead of the business. Since Riordan is leading the industry and setting the industry pace, Riordan has to maintain the industry excellence. The third strategic goal is to maintain the employee satisfaction. Riordan has to also gain the trust of their employees and keep him or her satisfied to continue to build cliental and keep a trustworthy relationship. The last strategic objective is to provide good services and products at a reasonable price so that it will be affordable. Making the products and services affordable, will result in new clients and it will increase the revenue. As long as Riordan keeps its clients and employees satisfied and well maintained, the company...