Study Questions for Case 2: Apollo Hospitals of India, Report addressing Dr. Reddy.

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Executive Summary

Dr. Reddy, you have done an incredible service for the people of India. You have started them on an incredible journey toward affordable, quality health care. You have started to reverse the "brain drain", giving bright, entrepreneurial-minded individuals an option to stay at home. You have demonstrated incredible conviction and perseverance. The hospitals that you have been able to establish in India have gained a reputation for superior health care and an incredible value. You are at a point where you need to balance the pursuit of your dream with business realities. The current infrastructure that you have established relies heavily on your families involvement and the institutionalization of your "five star" approach. In order to continue your effectiveness the expansion needs to be closely monitored. You should continue on the road of increasing hospitals, expanding programs at the IMH in order to develop management resources. This approach allows you to maintain the focus and commitment that has gotten Apollo to where it is.

Organizational Profile/Overview

Dr. Reddy, Apollo Hospitals was created out of your vision to make top-notch quality care available locally to the people of India. This vision is accomplished by strict adherence to your "five star" approach. The success of Madras can be attributed to your intense conviction and dedication. The success of the Hyderabad Hospital, although not as quick as Madras, can also be attributed to the conviction of your vision for creating standards that add to patient value. You have built an exceptional reputation regarding quality of care. People are willing to travel from all points of India and from abroad to receive care. They are willing to pay higher prices for the care that you have been able to provide. You are at a point where there is a...