TA-Orange a Case Study

Essay by pnutg60University, Master'sA+, August 2004

download word file, 4 pages 5.0

Abstract

In 2001, Thailand signed an act with the World Trade Organization (WTO) in which they promised to liberate the Telecommunication Industry by the year 2006. The purpose of this act was to promote free and fair composition under their government. This action evolved into a mobile-phone battle among the companies interested in establishing a market. Among these companies, TelecomAsia-Orange, a joint venture between Thai companies CP group and TelecomAsia and France's Orange SA.

Some of the most critical risks assesments involved were: 1. The funds required to build a network on Par with SHIN were limited and scarce. 2. The large customer base that SHIN and TAC held gave the two established telecomm companies an edge in the marketplace. 3. The distribution channels were saturated by the established telecomm companies. 4. The time TA-Orange needed to build a network was critical. (SHIN Corp e-based)

1. Introduction

It is well understood that in the financial marketplace taking risks is a critical element for success.

Organizations must be willing to take risks if they want to grow and become the leading entrepreneurs in their respectives industries. Telecomm companies are a huge success in the United States, especially because our government has prohibited monopolies to. The U.S. government promotes competition as well as the opportunities for small business development.

In 2001, Thailand signed an act with the World Trade Organization (WTO) in which they promised to liberate the Telecommunication Industry by the year 2006. The purpose of this act was to promote free and fair composition under their government. This action evolved into a mobile-phone battle among the companies interested in establishing a market. Among these companies, TelecomAsia-Orange, a joint venture between Thai companies CP group and TelecomAsia and France's Orange SA. Rather than stating three specific risks and...