THE MARKETING MIX - PRODUCT, PRICE, PLACE AND PROMOTION
Product comes in several forms. Consumer product can be categorized as convenience goods, for which consumers are willing to invest very limited shopping effort. Thus, it is essential to have Tiger Balm product readily available and have the brand name well known. Shopping goods, in contrast, are good in which the consumer is willing to invest a great deal of time and effort.
Tiger balm product have some of 4P's analysis to help the organization achieve their goals and more profitable.
PRODUCT
When an organization is producing a steady stream of product and services all of which seem to be meeting a ready market, it is all too easy for manager and staff to slip into the habit of thinking that customer are buying the organisations product for the sake of the product themselves. In fact, customer buy product or take up services because of what they believe that these product or services will do for them.
In this case, Tiger Balm need to provide a good of quality their product to make sure to get high of customer satisfaction. Tiger balm is one of the finest ancient Chinese medicines, which has effective products range. The degree of purity of each product meets the specific standards of individual customer requirement and specifications. It has been constantly helping people over 100 years. It works without any side-effects. There are many products in the market but as far as effectiveness is concerned many people from all across Asia trust Tiger Balm.
People from different fields need different kind of medicines in order to get relief from plains & strains. So keeping this in mind Tiger Balm has range of products which are helping them to get instant relief. Products are explained as...