Telus Strategic Initiative Paper

Essay by chase06University, Bachelor'sA-, June 2009

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For an organization to be successful, it must make quality and timely decisions.

This paper will discuss Telus and its continued efforts to attract new businesses continually at the same time saving costs to achieve the company's financial goals. Telus further has strategies in place to improve sales by investing in the latest infrastructure and updating continually her telecommunications network.

How will the organization's initiative impact costs?Telus' strategy for growth is to focus on its core telecommunications business in Canada. Her objective is to unleash the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move. She has been consistently focused on six strategic imperatives since the year 2000 when those were developed. The management team believes these six imperatives will guide the company's actions and contribute to the achievement of its financial goals.

In February 2008, Telus signed a 10-year contract worth approximately $87 million with the City of Montreal to provide and manage IP-based voice and data services for the city's more than 300 administrative offices.

Also in February, Telus completed the roll-out of wireless high-speed capability in B.C. and Alberta, using EVDO Rev A technology. Telus' wireless high-speed service reaches about 95% of the population of B.C. and Alberta, providing typical download speeds of 450 to 800 Kbps and typical upload speeds of 300 to 400 Kbps.

In July 2008, Telus was victorious on the bidding of 59 licenses of advanced wireless services (AWS) spectrum in the 1700 MHz/ 2100 MHz ranges in the industry Canada auction. This increased Telus pervious spectrum of 16.2MHz nationally. In October, after integrating the new AWS version, Telus announced it had chosen long -term evolution (LTE) as the technology path for its 4G wireless broadband network. The 4G wireless broadband network...