Travel Industry: Look and Feel

Essay by mysterygirl_danger June 2008

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According to (2008), "Spirit Airlines, based out of Fort Lauderdale, Florida is the leading low cost carrier to the Caribbean serving 33 markets in the United States, Bahamas and Caribbean with 185 daily flights." Spirit Airline started out as Charter One in 1980, a charter tour operator and from the beginning of 1993 began its expansion to areas such as Florida, and from 2001-2005 Spirit was serving areas from the coast of San Juan, Puerto Rico to the Caribbean to Montego Bay, Jamaica.

In addition to air travel, Spirit has made it easy for an individual to navigate through Spirit's site to choose from an array of links to include hotel accommodations, cruises, car rental, vacation pages, activities, tours, e-mail deals, credit card, travel insurances, and concert and sport events. Spirit has easy access to other partner deals such as Disney and Hertz on their site as well.

For example, if an individual is looking to take a Disney vacation he or she could either choose the vacation tab, click on Disney vacation or just to the right of the page there a quick tab that has the word Disney on it with the Mickey ears so an individual can not go wrong. When the individual is taken to the site there offers that an individual can view and if not happy he or she has the option of creating his or her own vacation package.

Though many sites may be similar in substances, chances are they have a great deal in common. Content, graphics, and navigation of a site is critical for visitors to remain interested. Spirit like many other web sites wants its customers to be able to find what they are looking for quickly and easily, therefore, navigation of its site is...