Introduction When asked where do you see yourself in 5 years at an interview, do we really give an honest answer? The fact is that many situations and changes in the world affect where we will be. The very same applies to the marketing manager with trends that affect the marketing world.
We will look at what has driven, is driving and will drive marketing trends.
Historical View "They are the significant changes in the pattern of final demands, the rapid pace of technological change, the increasing size and complexity of the industrial firm and its customers, and the growing impact of computer and management sciences." (Lotshaw 1970) Marketing, even in the 70's proved interesting and futuristic. Major trends developed including the introduction of technological advances and automation of processors. The effect of the electronic media in years to come has its foundation in the 80's era. It is seen in the above extract that marketers acknowledged the fact that "computer and management sciences" will play a role in the future of marketing.
Market share of mobile os s 2008
GDC 2012 Business and Marketing-3640
GDC 2012 Business and Marketing-3643The saying "to look at where we are going, is to look at where we have come from" holds true. Many companies focused on branding and pushing their image on to the market. These companies included Nike, IBM and the like. The effect of solid branding can be seen today as the offering of companies like these have stuck and is highly visible.
The political changes in the world also influenced marketing. In South Africa, apartheid and racial segregation forced marketers to change their target markets accordingly. There was also more "face to face" contact. The economy changes that found many people with more spendable income boosted sales and growth.
By taking this early lessons, many corporates started focusing on marketing, for there suddenly emerged more competition.