Using SWOT, Value Chain, Porter's Five Forces and other variables in Panera Bread Company, USA

Essay by nwosudicksonUniversity, Master'sD, April 2007

download word file, 10 pages 4.7

Executive SummaryThis report focuses on what Panera Bread Company (PBC) needs to do in order to be profitable, provide healthy and quality foods to consumers and above all retain its leadership potentials in the restaurant and fast food business. The report also looks at what organization's vision and mission statement means. It touches strategic objectives by dealing with strategy formulation, analysis and implementation.

Corporate governance has to be used to reposition the operations of PBC, analysis of both the micro and macro environmental points of view of the organization - where demographic, socio-cultural, political/legal, technological and global considerations of the organization in question. It also dwells on strength, weaknesses, opportunities and threats including studying trend analysis of the organization.

Porter's five forces model, concept of strategy groupings, resource based view, triple bottom line reporting, value chain analysis and financial analysis would have to be examined critically so as to make PBC have competitive advantage over its rivals.

Based on the above concepts in this report, it is hereby recommended that PBC has to:•open new markets and establish branches in other countries by targeting major cities and towns using same standards, quality, menu, site selection and construction.

•develop more healthy and quality foods, unique brands, always be ahead of competitors and try to use trend analysis to know the lifestyles of people, tastes, maintain its corporate social responsibility with stakeholders, look at marketing mix, develop its technological base and have a friendly atmosphere at their various cafes including motivating employeesIf these recommendations are implemented, it is believed that PBC will occupy more than 30% of the market share within the next few years.

1. Introduction1.1The aims of the report•how PBC can reposition its leadership edge by ensuring the management concepts remains special, opening up franchises, encourage transparencies in management practices and...