Vodafone case

Essay by iulica_iulica28University, Master'sB+, March 2009

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How are you today?



• Vision

• The History of Vodafone

• Key Performance Indicators

• Strategy

• Services Portfolio

• Environmental Scanning

• The Future

• Questions?

What is Vodafone about?

• Vision for the future

• Interest in the customer

• Staff orientated

• Results driven

• World wide philosophy

The Vodafone Vision

• To be the world's mobile communications leader - enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world.

• Our customers use mobile communications to make their lives richer, more fulfilled, more connected. They will choose Vodafone because it is the best experience they can find.

• Through our leadership, our scale, our scope and our partnerships, Vodafone will bring online mobile services to the world.

• Vodafone will lead in making the mobile the primary means of personal communications for every individual around the world.

Vodafone Customers

• Vodafone customers have chosen to trust the group.

• In return, Vodafone must strive to anticipate and understand their needs and delight them with the services provided.

• Vodafone value customers above everything else and aspire to make their lives richer, more fulfilled and more connected.

• Vodafone must always listen and respond to each of its customers.

• Vodafone will strive to delight customers, anticipating their needs and delivering greater quality and more value, faster than anyone else.

Vodafone Employees

• Outstanding people working together make Vodafone exceptionally successful.

• Vodafone seek to attract, develop, reward and retain outstanding individuals.

• Vodafone believe in empowerment and personal accountability.

• Vodafone staff enjoy what they do.

• Vodafone believe in the power of its teams.

Passion for results

• Vodafone is action-oriented and driven by a desire to be the best.

• Vodafone is committed to be...