What is the thing or person that everyone must get access to everyday? It is probably not your parents or your friends, but the media. Teenagers listen to pop music and read magazines so that they will have same topic with their friends. Middle-aged people read newspapers to know about the current affairs. The elderly are entertained through watching soap operas. Through various forms of media such as television, newspaper, magazine, internet, radio, film, advertisement, music and video games, people get to know about what is happening around us and it facilitates communication. To have a deeper understanding of media, this essay concerns itself with examining why media will be termed "consciousness industries" and followed by that, it will discuss how the media construct social and political attitudes and values with examples. It will also look at the influence that this has on an individual's perception of their social world.
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Sign for City of Thousand Oaks, California, USA
The Lakes shopping center in Thousand Oaks, CAMedia is termed to be "consciousness industries" and it is not the same as any other industries. Like any other industries, media helps the advertisers sell products and services to its potential consumers. However, other than that, the media sells something else that is intangible but more fundamental to its audience and that is ways of thinking, seeing and talking about the world around us. The conception of the world that we gain through media has a great impact on what we think, how we think and what we think about and thanks to this reason; media is called "consciousness industries" and it does play an important role in constructing social and political attitudes and values. (Graeme Turner and Stuart Cunningham)As I have mentioned before, social and political attitudes and values are constructed by the media and it is closely related to the impact of ideology. Ideology can be defined...