Marketing Plan

TABLE OF CONTENTS

1.0 Executive Summary ………….…………………………… 3

2.0 Environmental Analysis ………….…………………………… 4

2.1 The Marketing Environment ……….…………………………… 4

2.2 Target Markets …………..…………………………… 7

2.3 Current Marketing Objectives…………………………………… 8

3.0 SWOT Analysis………...……….……………………………… 8

3.1 Strengths ……………..………………………… 8

3.2 Weaknesses …….……………………………………… 9

3.3 Opportunities …….……………………………………… 9

3.4 Threats …….……………………………………… 10

3.5 Matching S to O,W to T ….……………………………………… 10

4.0 Marketing Objectives ……………..…………………………… 10

5.0 Marketing Strategy ………………….………………………… 11

5.1 Target Markets …………………………………… 11

5.2 Marketing Mix ……………………………………………… 11

6.0 Marketing Implementation …….…………………………… 12

6.1 Marketing Organization ……………….…………………………… 12

6.2 Marketing Activities ……………..………………………… 12

7.0 Evaluation and Control …………….………………… 12

7.1 Performance Standards …………….………………… 12

7.2 Monitoring Procedures …………….………………… 13

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1.0 Executive Summary

ITworx is one of the largest software development firms in Egypt, The company offers Portals, Business Intelligence, Application Development Outsourcing services to Global companies. ITworx serves Financial Service firms, Educational institutions, Telecommunication operators and other sectors in North America, Europe and the Middle East.

Market Street

[Fish market, Bergen, Norway] (LOC)

Swot analysis

ITworx is a market leader in Egypt and strong brand in the Middle East region.

The current marketing objectives aim at increasing sales volume by 25% annually. This is due to the opportunities ahead and the rapid rate of growth currently seen in this market. Another aim is to boost the corporate image and awareness in the international business community.

Strengths seen include strong partnership with industry leaders like Microsoft and Oracle, as well as relatively long experience and large customer base. Opportunities lying ahead include, large market in the growing stage, with opportunity to further develop international sales, as well as support from the governments for IT investments following the great success in the Indian economy that followed this path. Weaknesses includes lack of strong international brand for competence, and the high turnover rate among the talented employees in...