you are an investor

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Coke vs. Pepsi

Jeanne M. Catalano

Strayer University

Authors Note

This paper was prepared for ACC 557 Financial Accounting

Taught by Dr. Benson Kariuki

You are an Investor: Coke vs. Pepsi

Quenching your thirst is a part of everyday life. The human body needs rehydration like you need air to breathe. This concept of survival is capitalized on by leading brand names like Coca-Cola and Pepsi. Through a myriad of products and creative marketing campaigns, consumers have nationalized these two brands. Each company has an array of products, a unique mission, and is highly commercialized on offering some of the best products on the market. Like a war between a brother and sister, both these brands have been waging a battle of the wits in the business world since inception. While many would think competition would decrease their market share it actually sparks innovation as each company moves to be sustained in years to come.

Coca-Cola captivates the world with a very strong culture and mission. The website describes the company's purpose to inspire optimism, create value, make a difference, and to refresh the world (Coca-Cola Company [CCC], 2013). They have a five step philosophy called the five p's: people, portfolio, planet, profit, and productivity. Coca- Cola wants to create a networking alliance to formulate brands and move into the future. They believe in listening to the market and adjusting trends in order to satisfy needs. They want to become an amazing place to work inspiring innovation and developing leaders. They want to be a force in the environment be reactive to change, responsible for actions, and promote goodwill within the community (CCC, 2013). According to CCC (2013), "Our values serves as a compass for our...