E-commerce Essays, Research Papers & Term Papers (193) essays
E-commerce essays:
ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
... Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levi's managed to reap from the opportunities of the California Gold Rush. However, in an attempt to achieve the same success with the Internet and ...
Dear sister: EBay case
... leap into unknown territory! This can surely land you in litigation. That's why I sent you the article about what happened between eBay and Bidder's Edge. I basically like your idea for the home-based business of 'playing cupid ...
Delta Airline's Marketing Tools
... new information technologies. Today, Delta's marketing tools include setting up e-businesses to help sell and promote their products. By setting up e-businesses, companies are able to offer customers products and services at lower prices than the traditional brick and mortar companies are. One of ...
Google To Go Public? a discuss of the search engine King
... service would come at the cost of letting a program search through their email and display a corresponding ad. For example if you were to receive an email from a friend about their new ...
Target.Direct: Customer Purchasing Satisfaction in E-commerce - This case study describes issues associated w/ customer satisfaction in e-commerce purchasing in reference to Target.Direct
... and handled the issues associated with customer satisfaction of purchasing online: purchasing capabilities, product variety, re-finding a product, customer service, ease of checkout, returning merchandise. REFERENCES Target.Direct Company Information ...
Analysis of an E-business
... customers by targeting them with the right products and gaining their trust. Marketing Strategy: Companies are now using the web as part of their marketing strategies in order to increase brand awareness and improve their reputation. The basic principle of marketing strategies is the marketing ...
WWW.amazon.com and it's position in the wheel of retailing.
... internet users, and by increasing it's CRM activity. At this point it is also important to mention that, even though these measures may help to increase sales, the cost of creating extended product and service ...
E-Business Website Review
... of products, innovative use of customer data, excellent customer service, and ease of use of the website. Amazon,com did to Barnes & Noble online (the largest bricks and mortar book seller) what B&N did to all the other booksellers - take over the book sales market ...
Riordan Financial status and analysis
... costs low and is less profitable than other companies doing the same business. Return on assets reveals a company's profitability in terms of generating revenue from the assets they have. Riordan's ROA ratio of ...
Google IPO
... and disclosing risk factors, Google reported challenges in a competitive market coming primarily from Microsoft and Yahoo, bundling of services by internet companies, competing for advertising shares, a slowing in its future growth rate and potential pressure on its operating margin, and ...