Essays Tagged: "ad campaign"
Sample proposal to bank
To:Diane West, Ashley SalibaFrom:Jane DoeRe:Ad campaign for Premier Bank of BrentwoodDate:January 23, 2003Thank you for the opportunity of prese ... nity of presenting this proposal for the Premier Bank of Brentwood. I know you were well down the road on making marketing decisions for the coming year when I came into the picture.I know others in m ... arketing decisions for the coming year when I came into the picture.I know others in my field have had more time to prepare proposals for you. But, I also know that no communications person has the hi ...
Subjects: Literature Research Papers
Short report on Heineken
ay the world's second best selling beer brand. In the 1970s and 80s the company used a very special ad campaign to break into the British and European markets. It focused on exaggerating the refreshin ... s of the beer. Despite the increasing competition they were successful and the sales tripled.Gerald Adrian Heineken founded the Dutch company in the mid 80s. It grew fast as its founder toured Europe ...
Subjects: Businesss Research Papers > Case Studies
The importance of public opinion in the movie "Wag the Dog".
The movie "Wag the Dog" is a political and media satire, adapted by Hilary Henkin and David Mamet from Larry Beinhart's novel.In this movie, Two weeks prior ... ice. To divert the country's attention from this politically fatal bit of information, presidential adviser Winifred Ames brings in political consultant and spin doctor Conrad Brean, a specialist in s ... in the President's approval ratings until the re-election vote in eleven days time. Treated like an ad campaign, the songs and symbols are transmitted directly from a Hollywood soundstage to CNN. The ...
Subjects: Social Science Essays > Political Science
Dell ads The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising ...
dell adsThe biggest area of expansion for Dell is the consumer market. In order to develop more sales in ... Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which ... to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical ...
Subjects: Businesss Research Papers
Maketing strategy "PEPSI IN CHINA"
enjoying an increasing popularity among young consumers all over the world.The progress Pepsi has made in China is even more impressive. According to the latest report the China Light Industry Associ ... roduction capacity in the Chinese market, it even built a concentrate juice factory in Guanzhou. In addition to all these, Pepsi has also invested a fortune since 1998 in its "new-generation spirit" a ...
Subjects: Businesss Research Papers > Marketing
Wendys vs. Mcdonalds
e of town.2. The second Wendy's also displayed their first ever drive up window.B. In 1976 Wendy's had its first public stock with 1 million common sharesfor 28 dollars a share.1. Wendy's spread to Ca ... tock with 1 million common sharesfor 28 dollars a share.1. Wendy's spread to Canada in late 1976 to add the 500th Restaurant.2. Today Wendy's has more than 6,000 restaurants in many different country' ...
Subjects: Area & Country Studies Essays
Advertising: Ideas, Not Products
Advertising executive and author William Bernbach once said, "Advertising isn't a science. It's pers ... ach once said, "Advertising isn't a science. It's persuasion. And persuasion is an art" (Creative). Advertising is used to attract public attention to a product or business and hopefully increase sale ... this. Their powers of persuasion are almost limitless and they vary according to the medium of the ad. Often, advertisements sell consumers on an image, lifestyle or feeling and have little to do wit ...
Subjects: Businesss Research Papers > Marketing
Poetry in Advertisement
Zadina Corporation 620 Huntingt ... ldwood AvenueWoburn, MA 01801-2031Beauty Straight From NatureTo Whom It May Concern: I am an advertising representative from Zadina Corp. and have produced a brilliant idea for a new ad campaig ... new ad campaign for KaBloom, Ltd. It is our goal here to inspire, create, and produce exciting new advertisement ideas for your company to grow and expand to its fullest potential. Keeping that in mi ...
Subjects: Literature Research Papers
Beauty Straight From Nature Using the poem "The Act" by William Carlos Williams in an adversting campaign using the literary elements of symbol, metaphor, theme, personification, or imagery.
Beauty Straight From NatureTo Whom It May Concern: I am an advertising representative from Zadina Corp. and have produced a brilliant idea for a new ad campaig ... new ad campaign for KaBloom, Ltd. It is our goal here to inspire, create, and produce exciting new advertising ideas for your company to grow and expand to its fullest potential. Keeping that in mind ... eas for your company to grow and expand to its fullest potential. Keeping that in mind, we here at Zadina Corp. have taken a fresh and innovative turn for the best for your new advertising campaign. O ...
Subjects: Literature Research Papers
Brand Management of West Jet Airlines.
ers), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada bottomed out in last place. "Respondents ranked companie ... monplace the brand may have."When you think brand management, you usually think about the logo, the ad campaign, the spokesperson. But in fact, it's the customer experience that speaks volumes about w ...
Subjects: Businesss Research Papers > Case Studies
Presidential Campaign ads of 1968, 1984 and 1996: The Evolution of Campaigns
attack Reagan's deficit spending. In 1996 the democratic campaign no longer emphasized issues, instead they used big flashy figures and dramatized the image of the President. Over time, the roles of p ... bert Humphrey ran against RepublicanCandidate Richard Nixon. Much of the strategy behind Humphrey's ad campaign revolved around building a sense that he could be trusted and displaying Humphrey's exte ...
Subjects: Social Science Essays > Political Science > Politicians
Brussels We Have a Problem: The Internal and External Communication Dilemma Facing the European Union
A 1992 pro-European ad campaign reads: “Let us unite. And the world will listen to us” , signifying the breakd ... questions EU citizens and people outside Europe are asking, to which there is a failure to provide adequate answers.Successive enlargements of the EU – 6 members in 1958 to 27 in 2007 – has ... g was quickly conducted by the Commission. Prior to the referendum, popular dissatisfaction was already forming in the form of low voter turnout in the 2004 Parliamentary elections – an average o ...
Subjects: Social Science Essays > Political Science > Specific Policies
Democratic Deficit: How Concerned Should the Citizens Be?
egrated form much different from that of the European Coal and Steel Community, ranging from the broadest of areas such as foreign policy to the more recent policy developments concerning environmenta ... es and disappointments along the way - the most pressing of which can be traced back to the last decade alone; concerns pertaining to the failed Constitutional Treaty in 2005; incorporation of ten new ...
Subjects: Law & Government Essays > Government > European Union
Advertising Strategy
rs of Benetton, a clothing company known for its unconventional, shocking, and sometimes disturbing advertisements aims to market its clothes by marketing social and global awareness. Whether the ads ... and global awareness. Whether the ads are effective in selling the product will not be the question addressed here. Instead, one particular advertisement will be analyzed using the language of semioti ...
Subjects: Businesss Research Papers > Marketing
Satellite radio: XM versus Sirius (Case summary)
Sirius Satellite Radio Inc (initially called Satellite CD Radio) was one of the two initial players in the satellite r ... radio industry created by two passionate guys David Margolese and Robert Brckman back in 1997 in Canada. The second player in the industry was XM Radio, backed by AMS Corp., and Hughes Electronic (a s ... M). Market situation for both companies was similar, but Sirius somehow fell a few steps behind XM Radio, therefore I will analyze in particular problems of and opportunities for Sirius Satellite Radi ...
Subjects: Businesss Research Papers > Case Studies
An essay on the human resource management schemes adopted by Domino's Pizza. Implication of 30 minute or free delivery on the delivery boys.
n cause of the accident. He was riding beyond speed limits, trying to overtake and in this process had led to a biker (coming from the opposite side) lose his balance and collide with him. Subsequentl ... e opposite side) lose his balance and collide with him. Subsequently a car and a man crossing the road on foot also became victims and suffered minor injuries. The next day, newspapers reported that t ...
Subjects: Businesss Research Papers > Management > Human Resource Management