Essays Tagged: "Advertising campaign"

Basic Marketing Plan

Basics and Planning Introduction Advertising and promotions is bringing a service to the attention of potential and current customers ... potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals ... and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much m ...

(15 pages) 1376 3 4.6 Nov/2002

Subjects: Businesss Research Papers > Marketing

This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong advertising campaign, that is applied to attract new customers from competitors, or to win new ones ... s by frequent commercials.The most important tools included in the communication mix are television advertising and public relations. In the PR campaign we organise contests, exhibitions, press confer ...

(42 pages) 629 2 4.8 Mar/2003

Subjects: Businesss Research Papers > Marketing

Turn of the Century: Canada's Immagration.

attract people to Canada, and by 1900, over 45,000 immigrants came to western Canada. This massive advertising campaign relied mainly on pamphlets and poster distributed in the United States, Britain ...

(4 pages) 106 2 2.4 May/2003

Subjects: History Term Papers > North American History > Canadian History

Dell ads The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising ...

Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which ... to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical ...

(8 pages) 479 0 2.6 Oct/2003

Subjects: Businesss Research Papers

The Cola Turka campaign boomed.It brings the American culture and Turkish traditions.In order to decipher it famous critics Jib Fowles's guide is used.

Cola Turka Advertising Case Study"You are drinking America, you are not drinking a soda"Serdar ERENERAdvertisin ... attract target audience, advertisers use various techniques on their advertisement. In the case of advertising on television, there are many bounding conditions: within a limited time, advertisers tr ... give a package of information, thus every second is precious.At the end of this summer, a very big advertising campaign was started. One morning, anyone who took his newspaper read the same giant adv ...

(8 pages) 80 1 4.2 Dec/2003

Subjects: Businesss Research Papers > Marketing

Marketing Plan for a Herbal Company - Himalaya Herbals.

both nationally and internationally. We concluded that Himalaya Herbals must undertake an intensive advertising campaign to promote brand awareness, gain a greater market share, propel the image of it ... t. However, they are valuable to manufacturing processes and communication.The Internet is used for advertising and mail-order.Telephone, telecommunications, faxes and computers, are a vital link to H ...

(12 pages) 304 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Marketing

Marketing of Benetton

United Colors of BenettonBackgroundSince 1984, Benetton conducted a very controversial advertising campaign. Among the most talked about ones were: - a black horse mounting a white ... e slogan "The United Colors of Benetton"Owner Luciano Benetton said that the rationale behind their advertising campaign was to put forward ideas about racism, sexism, human rights, animal rights, the ... obal customers." This humanitarian aspect, however, seems to have followed rather than preceded the advertising campaign which then became an integral part of Benetton's marketing strategy.Benetton th ...

(4 pages) 91 0 0.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing Budget for Campbell Advertising Campaign

Budgeting for Campbell Advertising CampaignAdvertising costs are a completely controllable expense however advertising budg ... nd dividing it wisely among departments, lines or services. It helps you to determine how much your advertising should cost including, how much should be invested in making sales grow and how that amo ... nvested in making sales grow and how that amount should be allocated. Whereas in budgeting for your advertising campaign you should ask yourself what you can afford to spend and knew the calculation f ...

(5 pages) 180 0 5.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

As a team player in the organization

o our potential customers.Last month chief executive officer of company gives us task to create new advertising campaign which will be devoted to new service transferring voice calls to foreign countr ...

(5 pages) 159 0 3.0 Jul/2004

Subjects: Businesss Research Papers > Management

Issues Regarding Contracts

es relating to that of an idea presented to the City Council, by the Mayor of Bigtown, to create an advertising campaign staging a false auction on eBay of the City of Bigtown, in hopes to boost touri ... hey offered to give away a Harrier Jet, worth approximately $23 million dollars, in their televised advertising campaign for purchasing Pepsi products. They were wrong, considering a man by the name o ...

(3 pages) 154 0 4.5 Feb/2005

Subjects: Businesss Research Papers

Budwiser Corporate Analysis

he most recognizable trademarks. This is not without its faults though. Anheuser-Busch's aggressive advertising campaign has targeted more than who they bargained for. Through A-B's catchy advertiseme ... reational drinkers. It is the opinion of many researchers that Anheuser-Busch is negligent in their advertising, and insists that changes need to be made. Through proper regulation of their advertisin ...

(16 pages) 212 0 0.0 Mar/2005

Subjects: Businesss Research Papers > Management

Beauty Straight From Nature Using the poem "The Act" by William Carlos Williams in an adversting campaign using the literary elements of symbol, metaphor, theme, personification, or imagery.

Beauty Straight From NatureTo Whom It May Concern: I am an advertising representative from Zadina Corp. and have produced a brilliant idea for a new ad campaig ... new ad campaign for KaBloom, Ltd. It is our goal here to inspire, create, and produce exciting new advertising ideas for your company to grow and expand to its fullest potential. Keeping that in mind ... t in mind, we here at Zadina Corp. have taken a fresh and innovative turn for the best for your new advertising campaign. Our proposition is to take the simple, yet quite inspiring, poetic influence o ...

(5 pages) 17 0 0.0 Mar/2005

Subjects: Literature Research Papers

Pepsi Case

This essay is to show why the idea of an advertising campaign developed around auctioning Bigtown on eBay is a bad idea. The four main elemen ...

(3 pages) 118 0 3.5 Mar/2006

Subjects: Law & Government Essays > Law > Cases

Beringer Blass wine estate

tion structure- Product and accessories features enhancement is slow- Lack Aggressive marketing and advertising campaign- Product localization is not well justified- Distribution network is some how d ... of production process makes the high quality product at low costMarketing: Different marketing and advertising tools increases the consumersWine accessories: Wine accessories is provided by few compa ...

(7 pages) 171 0 4.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Advertising is frequently blamed for poor sales. How far, if at all, is this blame justifiable?

and also create desire in customers, which will impel them to go and buy the product. This is where advertising comes in as the most powerful tool for reaching consumers' minds. The main goal of adver ... cessful sales of a product, things such as packaging, the quality of the goods, the price, etc. But advertising is the marketing communications tool which has the greatest impact, the greatest influen ...

(2 pages) 33 0 4.0 Nov/2006

Subjects: Businesss Research Papers > Marketing

Contracts and the Internet

se relating to that of an idea presented to the City Council, by the Mayor of Bigtown, to create an advertising campaign staging a false auction on eBay of the City of Bigtown, in hopes to boost touri ... hey offered to give away a Harrier Jet, worth approximately $23 million dollars, in their televised advertising campaign for purchasing Pepsi products. They were wrong, in consideration of a man by th ...

(3 pages) 90 0 3.0 Nov/2006

Subjects: Law & Government Essays > Law

Levi's Advertising Campaign

How did Levi's advertising campaign of 1984-1985 persuade Europeans to buy the product? In your view how effective ... cravakoon 22/11/2000 In the 1980's the Levi's 501 started a whole new era of fashion in Europe. The advertising campaign during 1984-1985 was to encourage American lifestyle deep in the heart of Europ ... fter". The advert want to convince the viewer that you need to wear a Levi's 501 Although the advertising campaign of 1984-1985 was to be very successful, however the total sales volume of Levi' ...

(3 pages) 48 0 0.0 Oct/2001

Subjects: Businesss Research Papers > Marketing

Bigtown's Executive Summary Salt Lake city Scandal

tive SummaryThis report analyses the city of Bigtown's mayor's idea of auctioning off Bigtown as an advertising campaign, with the case study of the John Leonard vs. Pepsi case.Four Elements of a Vali ...

(4 pages) 75 0 0.0 Nov/2007

Subjects: Law & Government Essays > Law

Branding: Choosing Company name, Logo, Slogan

Today's world is full of aggressive advertising. Ads can be found everywhere, from Internet, radio, and TV to buses, or beaches.Young en ... is catch phrase used to promote the product or service and one of the key elements in a successful advertising campaign.We can see three steps in creating a visual identification of the companyStep 1 ... t. Slogans are usually short, rhyming or humorous.Paying for slogan is also one of the parts of the advertising campaign. For example, U.S Army paid 1 billion dollar (5 year contract) for "Army. Stron ...

(4 pages) 51 0 0.0 Feb/2008

Subjects: Businesss Research Papers

The use of the internet in mar

erms of industry? Recently there has been emphasis for electronic business. Judging by IBM's recent advertising campaign you would be forgiven for thinking that launching a company website leads to in ... , it can easily be downloaded. It can used to cut out transport costs and communication costs. Also advertising on the internet is cheaper then any other medium - this would increase demand without mu ...

(5 pages) 19 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Management