Essays Tagged: "Amos Tversky"
Prospect Theory
ical expectation of the uncertain option is $1250. This is known as risk-aversion. But Kahneman and Tversky found that the same people when confronted with a certain loss of $1000 versus a 50% chance ... mplifies complex budget decisions in ways that significantly affect consumer behavior (Kahneman and Tversky 1981, 1984) and has been incorporated into economic theory (Shefrin and Thaler 1988). The im ...
Subjects: Businesss Research Papers > Marketing
Business Research
bias is inherent in human behavior is rooted in the field of social cognition" (e.g., Kahneman and Tversky 1973a, b; Tversky and Kahneman 1974). The author, Bartov (2008), goes on to say, "This behav ... etrieved July 4, 2008, from Accounting & Tax with Standards database. (Document ID: 1489536601).Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, ...
Subjects: Businesss Research Papers > Marketing
Logic vs Emotions
Subjects: Literature Research Papers > North American > Authors